A short distance from the Torre del Moro, the ideal heart of the city, lies the Piazza del Popolo. It has been important since ancient times as the site of the city market and as the hub of the city's social, civil, and even political life. Indeed, the Piazza still hosts the Palazzo del Popolo, built in the 13th century, likely commissioned by the Neri della Greca family, reusing an earlier papal building. The palace played a crucial role as the seat of the Capitano del Popolo, a prominent figure in the medieval period who represented the people and played a key political role alongside the Consuls and Podestà.